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Companies that wasted the most on the Super Bowl
Sat, 4 Feb 2012 17:14:10 GMT
A 30-second ad spot in this yearâ??s Super Bowl costs an average of $3.5 million. But despite spending this much to reach such a massive audience at once, the results are rarely impressive.
Made in America Front Page
As Facebook grows up, it courts Madison Avenue
Mon, 6 Feb 2012 14:23:19 GMT
Until recently, Facebook's relationship with the advertising community was at best politely dismissive, at worst outright antagonistic. But now, the social networking giant is eager to work with Madison Avenue.
Media Biz Front Page
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Thu, 2 Feb 2012 21:06:59 GMT
Facebook offers reasons not to like its shares
Thu, 2 Feb 2012 00:52:21 GMT
Anyone looking for a reason NOT to invest in the most heavily hyped IPO of the decade need look no further than page 11 of the company's prospectus, filed with federal regulators Wednesday.
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Companies paid even lower tax rate than Romney
Fri, 3 Feb 2012 15:28:05 GMT
According to new data from the Congressional Budget Office, U.S.-based companies paid only 12.1 percent in taxes on profits earned domestically. This is the lowest rate in four decades.
Facebook files for IPO; plans to raise $5B
Wed, 1 Feb 2012 21:53:37 GMT
Facebook just filed documents paving the way for an initial public offering of stock. Click here to read the filing at the SEC. More shortly ...
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Goldman CEO's side-gig: gay marriage spokesman
Mon, 6 Feb 2012 17:46:07 GMT
Sunday's most surprising ad wasn't aired during the Super Bowl. It was a YouTube video posted by the Human Rights Campaign in which Goldman Sachs chairman and CEO Lloyd Blankfein declared his support for same-sex marriage.
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Mon, 6 Feb 2012 03:32:21 GMT
Success in Hard Times Front Page
Vote for your favorite Super Bowl ad
Mon, 6 Feb 2012 03:32:21 GMT
There's no question that the Giants and the Patriots played some exciting football tonight, but what about the ads? Did you like the nostalgia of seeing Jerry Seinfeld's and the Soup Nazi's return, and Matthew Broderick echoing Ferris Bueller?
This Bud's for their best Super Bowl ads of all time
Fri, 3 Feb 2012 13:02:15 GMT
While other corporations wring their hands over the decision to pay an average of $3.5 million on a 30 second Super Bowl ad in a down economy, The King of Beers continues to spend.
There's more than one way to bet on Facebook IPO
Thu, 2 Feb 2012 21:06:59 GMT
While investors decide whether to place their bets on Facebookâ??s initial public offering of stock, there are plenty of other ways to gamble on one of the biggest IPOs on record.
Some ugly lessons learned from the Super Bowl ads
Mon, 6 Feb 2012 12:41:32 GMT
Did you see the same Super Bowl ads that I did? If so you're probably like me now planning for the end times. Those 30 second messages paint a pretty dark picture about what is expected of us.
Sports Biz Front Page
Facebook's $100 billion valuation may be vaporware
Thu, 2 Feb 2012 21:15:02 GMT
Facebook was famously born in a Harvard dorm room, which might be why its much-hyped valuation of $75 billion to $100 billion seems to suffer from grade inflation.
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Aviation Front Page
Acura's Super Bowl ad: Seinfeld and The Soup Nazi
Wed, 1 Feb 2012 18:45:45 GMT
Hot on the heels of their Ferris Bueller remake, Honda (this time for their Acura brand) brings the heavy nostalgia for Super Bowl Sunday again.
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Mon, 6 Feb 2012 17:46:07 GMT
VW 'Star Wars' Super Bowl ad isn't one, sort of
Wed, 1 Feb 2012 17:35:42 GMT
Volkswagen won the peoples' vote last Super Bowl by tugging on the heart strings and evoking Star Wars. The company has done it again. But this is kind of a mess.
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Boeing checks 787s for carbon fiber delamination
Sun, 5 Feb 2012 06:28:35 GMT
Boeing is inspecting its newest plane, the 787 Dreamliner for possible repairs to the carbon fiber composite structure of the plane. The issue involves a problem known as delamination.
The cheap items that build billion-dollar companies
Mon, 6 Feb 2012 12:55:18 GMT
By Charles B. Stockdale, 24/7 Wall St. Just because certain products have a low price tag does not mean they cannot sell for billions of dollars. In fact, some of the cheapest products make the most money for their companies. 24/7 Wall St.
Eastwood's 'Halftime' is top with msnbc.com users
Mon, 6 Feb 2012 19:00:23 GMT
Chrysler ignored some of the unwritten rules of Super Bowl advertising â?? be brief, be funny â?? for the second year in a row, but it didnâ??t matter to msnbc.com readers.
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States are hoping to profit off Facebook IPO too
Thu, 2 Feb 2012 20:39:50 GMT
Among the myriad investors out there salivating over the prospect of a Facebook initial public offering, there's one group you may not have thought of: people who manage states' finances.
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Woman accused of selling fake Facebook stock
Fri, 3 Feb 2012 14:42:05 GMT
A Wisconsin woman has been charged with theft over accusations she tried to profit from Facebook's much-anticipated plans to go public by selling fake stock in the social media giant.
Great game, too bad the ads didn't keep up
Mon, 6 Feb 2012 05:08:14 GMT
The pressure was on. The tension was thick. And then, there were yawns in between.
Going Green Front Page