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Boost sales with autoresponders!
3 proven ways you can boost sales
Many people associate autoresponders with emails. They are
not mistaken anyway but for this piece of auto pilot programs
are more than emails. Autoresponders are tools that can be
used in a variety of ways to grow and skyrocket the sales
of a business. Remember that, sale does not only involve the
mounting of an ecommerce site, putting up a shopping cart
and then getting buyers to make choices. It involves constant,
well-crafted and sophiscated interaction with customers.
In this article, we look at 5 effective ways you can use autoresponders
to generate six figure incomes for your website.
Publishing an ezine
Autoresponders which have the broadcast capabilities can be
used as a cost effective means to create mailing lists to
which you can periodically send your readers ezines. Ezines
have the great value of preparing the minds of your prospective
buyers for a purchase. It is a good platform from which you
can launch your product or service, or explain how your business
works. The more informed your customers are, the more they
will buy from you.
If you are publishing ezines, it will serve you best to first
offer a sample content. This way, prospective readers can
have a preview of the actual ezines and then be able to get
the needed urge to read the full ezine or the real one to
You can use autoresponders to distribute your articles. Articles
in which you have embedded your product links are an excellent
way to boost sales. There are two reasons for this: First,
an article is more explanatory and friendly than a sales letter.
Secondly, an article can surreptitiously suggest to the reader
to buy a product or patronize a service indirectly. The most
important point for publishing articles are the confidence
and authority with which the readers associate the writer.
If your readers find your articles informative and useful,
they will tend to like your opinions and recommendations?resulting
in greater sale of your products.
It is not only your opt-in list that can benefit from your
articles. You can broadcast them to webmasters who need articles
to boost their search engine rankings. As people read them
at these sites, they follow the links in the articles to reach
your site for a purchase or an enquiry of your product.
Using autoresponders to generate repeat sales A customer who
buys from you today is more likely to buy again tomorrow.
Actually every business should strive for repeat sales and
people who buy for the first time take less effort to make
the next purchase.
You can use autoresponders to tell your past customers about
the latest version of a product or an upgrade. You can even
tell them about the availability of some accessories or enhancements
to the original product that are worth buying. You can even
tell them about discounts available and even say it is available
to only past customers for them to get a feel of being valued
No business can afford to lose sight of the leverage that
autoresponders bring to them. It is therefore a strong recommendation
that both start up businesses and well-established ones incorporate
them in their website planning and online presence efforts.
by Chad Cook